Embedded World Video: AMD driving the future of automotive

At Embedded World 2025 we caught up with Wayne Lyons, senior marketing director of the automotive business at AMD, as part of our promotional coverage for the event.

He describes how AMD technologies are transforming automotive ADAS and in-vehicle experiences, from driver assist and driver monitoring features to AAA gaming and entertainment in the car.

Thank you to Wayne for his time.

Read all the latest news from Embedded World 2025 »

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Alun Williams

Web Editor of Electronics Weekly, he is the author of the Gadget Master, Eyes on Android and Electro-ramblings blogs and also covers space technology news. He has been working in tech journalism for worryingly close to thirty years. In a previous existence, he was a software programmer.