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AI having little effect on PC sales

The  2024 PC and tablet market will grow 3.8% to 403.5 million units in 2024, says IDC.

Tablets are expected to grow 9.8% this year and PCs are expected to grow 0.8%. Next year,  PCs are expected to grow 4.3% with the commercial segment of the market growing 5.1%.

AI is not yet featuring as a purchase motivator.


“There seems to be a big disconnect between supply and demand as PC and platform makers are gearing up for AI PCs and tablets to be the next big thing, but the lack of clear use cases and a bump in average selling prices has buyers questioning the utility.” says IDC’s Jitesh Ubrani.


Worldwide Personal Computing Device Forecast by Segment, Shipments, Year-Over-Year Growth, and 2024-2028 CAGR (shipments in millions)
Product Category 2024 Shipments 2024/2023 Growth 2028 Shipments 2028/2027 Growth 2024-2028 CAGR
Commercial 170.0 2.2% 181.8 1.0% 1.7%
Consumer 233.5 5.0% 238.8 -0.1% 0.6%
Total 403.5 3.8% 420.6 0.4% 1.0%
Source:  IDC Worldwide Personal Computing Device Tracker, December 1, 2024
David Manners

David Manners

David Manners has more than forty-years experience writing about the electronics industry, its major trends and leading players. As well as writing business, components and research news, he is the author of the site's most popular blog, Mannerisms. This features series of posts such as Fables, Markets, Shenanigans, and Memory Lanes, across a wide range of topics.

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