Electronics Weekly
“Marketing leaders must remember that technology itself is not a differentiator but an enabler of differentiations. To stand out, they should focus on creating value-based narratives that build authentic connections with customers. They need to work closely with IT, data and digital teams to name a few, to establish the necessary AI-infused marketing infrastructure and tools to access accurate customer data profiles in real time and deploy faster, more targeted and effective campaigns,” says IDC’s Abhishek Kumarl
Some of the most urgent business and technology trends are:
